| When taking your physical therapy marketing online | | | | In terms of search engine optimization every aspect |
| you need to write for your target market and include | | | | of your site counts including pictures. A better file |
| important keywords that pertain to your target | | | | name for our example would be "total knee |
| audience. The forgotten piece for many physical | | | | replacement.jpg" In this case the search engines will |
| therapy clinics and many internet marketers in general | | | | crawl your site and notice that your picture |
| is the photos and graphics they display on their site | | | | corresponds to the keyword "total knee |
| and/or posts. Let me explain. | | | | replacement" and this will help your sites ranking in |
| Google, Yahoo, Bing and other search engines crawl | | | | the search engine. |
| the internet analyzing web pages and determining | | | | Make no mistake about it, the filename you give to |
| what content is on each site. This allows the search | | | | pictures is just as important as the keywords you |
| engines to categorize information to help deliver | | | | include in your articles. There are many good royalty |
| search results to users. These search engines cannot | | | | free photo services on the internet. If you need |
| see the pictures on your site they can only see the | | | | some guidance or are unsure of how to alter photo |
| file name of your picture. So let's say you created an | | | | filenames head over to my blog which is listed below |
| article on total knee replacements and you have a | | | | in the author bio section. At my blog you can also |
| picture of a total knee prosthesis. If this picture file | | | | sign up for early bird notification when our physical |
| was saved and uploaded as "r21rlc.jpg" this will not | | | | therapy marketing online training will be available. |
| mean anything for the search engine. | | | | |