BRINGING DOWN THE COST OF RFID

While the general consensus is that RFID is tooof RFID systems to its suppliers."
expensive and difficult to integrate into existing ERPSATO printers are compatible with two types of
CRM systems, interoperability issues are beingRFID labels: HF 13.56 MHz, widely used for ticketing,
addressed by software and label suppliers.smart cards and product identification: and UHF
RFID is being heralded as the universal panacea for868MHz favoured for the extended read-ranges
improving supply chain management. However, whilewithin supply chain applications. Initially UHF RFID will
it undoubtedly brings benefits in terms of improvedbe used on outer packaging and pallets.
asset management and profitability, the technology isAs the technology uptake progresses and unit prices
expensive, much more complex than barcoding andfor RFID labels comes down, SATO expects item
difficult to integrate into existing ERP and CRMtagging to become economically viable.
systems, says IDC systems.Scanning difficult items
US-based AMR Research estimates that a companyALS says a wide range of industries will benefit from
shipping 50 million cases annually to Wal-Mart, willRFID equipment in terms of reduced inventory levels
have to spend $13-23 million simply to meet theand improved asset utilisation, elimination of
retailer's requirements. While an extreme example, itcounterfeiting and easier product recalls. The
tends to give weight to the view that the relativecompany says it is keeping abreast of standards in
cost of RFID systems is too high.the global frequency bandwidths available, protocol
Challenging this view and supporting the argumentstandards and hurdles associated with tagging and
that the longer-term benefits of RFID outweigh thescanning "difficult" items such as metal cans and liquid
short-term costs, is the example of Scottish andproduct.
Newcastle Breweries. Since fitting RFID tags to itsALS will provide upgrade kits for users of some of
high value beer kegs, the company is saving $25their existing labelling systems, allowing them to write
million annually as a result of reducing the number ofto smart labels with tags embedded.
kegs lost or not returned by customers.Lost cost one-way tags
IDC has addressed the problem of interfacing RFIDAn RFID-enabled label printer has been launched by
into an existing IT system with its SimplitrakEtiquette. Nova RFID will allow production of
software, designed to provide a gateway betweencombined human readable text, graphics, barcode and
the RFID readers and the WMS or ERP system,RFID tags in one self adhesive label.
providing a flexible low cost route for companiesThis is ideal for low cost, one-way tags through
requiring complete visibility of their supply chains.supply chains. It also makes it possible to cost
Bringing RFID into the factory requires tailoring theeffectively introduce RFID tags into supply chains
installation for your particular environment andalongside existing barcode systems.
products and ensuring you have the right antennas,Designed for use for low cost, one-way tags through
readers and other hardware and networkingsupply chains. It also makes it possible to cost
components.effectively introduce RFID tags into supply chains
Labelling systemsalongside existing barcode systems.
"Many labelling systems companies tied themselvesDesigned for use in outer case or pallet label
technically into one or other of the various chipapplications, the NovaRFID machine is based on the
standards that are likely to be applied in differentImaje Nova range of thermal image label printers.
countries and industries," explains SATO's RFIDContinuous labels are fed through the Nova 6 RFID
business development manger Richard Scott. "It's aand Nova 8 RFID at 250mm/second. Labels come
bit like the VHS/Betamax scenario - some will findwith an RFID tag embedded between the paper and
themselves out on a limb by backing the wrongthe adhesive.
protocol".The passive RFID tag has the data written as the
Already a full service provider for RFID products,label passes through the printer, resulting in a
SATO has formed strategic relationships with othertraditionally printed label with an industry standard
companies to enable its printers to programme RFIDRFID tag under the surface. The high frequency tags
chips while printing self adhesive labels or card tags.to IS0 15693 operate at 13.56MHz.
"One of the key drives to implement RFIDWe expect this new generation of combined RFID
technology is coming from major retailers such astag and label printers to be in demand as companies
Tesco and Wal-Mart," says Scott. "In June 2004can now implement RFID technology without having
SATO was appointed a Gold Partner by the METROto replace every piece of barcode equipment in their
Group along with 16 other businesses includingsupply chain. This is the sort of cost effective
Microsoft. We are supplying equipment for the rolloutsolution which could really see RFID take off.